Jackson is a strategic and commercial leader with over a decade of experience turning data, AI and technology into measurable business growth. His expertise spans business strategy, revenue growth, customer value management, advanced analytics, AI, pricing, segmentation, personalization, product development, marketing effectiveness and digital transformation. He has led initiatives that use data and technology to improve customer journeys, sharpen commercial decisions, strengthen loyalty and unlock new sources of value. He brings a blend of technical, economic and commercial thinking. He holds a Bachelor's degree in Computer Engineering and Information Technology and a Master's degree in Applied Economics and Business Management. He is especially interested in the practical application of AI, and in helping organisations move beyond experimentation and hype towards data-driven decisions, effective execution and measurable results. His guiding principle is that technology creates value when it drives decisions, improves execution and delivers for customers and the business. He firmly believes the real opportunity with AI is not simply adopting the technology, but connecting it to people, strategy and execution.